We all share a common path.
The following words and ideas are what we strive to live up to through both our collective and individual actions. They shape customer expectations and employee responsibilities. Our Mission, Vision and Values are the lens through which we make business decisions and judge our success.
Our Vision and Mission
We believe eye care providers deserve access to affordable, state-of-the-art technologies and highly qualified certified technicians regardless of location, and patients deserve top-notch eye care, regardless of where they live.
Our mission is to deliver outstanding customized services, preferred technologies and breakthrough products that significantly enhance the ability of physicians and facilities to improve and restore the vision of patients.
We are a team of dedicated individuals who bring many unique skills and share a common approach to serving our customers.
Knowledge — we continuously seek to enhance our understanding of all aspects of our industry and to share our experiences with our customers
Leadership — we actively seek to bring better solutions to our customers, to improve ourselves and to advance our industry
Service — we listen to our customers, strive to anticipate their needs, and always act on behalf of our customers’ best interests
Flexibility — we understand that every surgeon, facility and patient is unique and that we must adapt our approach to meet the changing needs of our customers and our industry
Focus — we remain steadfast in support of our vision, aligning the efforts of all our people in support of common goals
Celebration — we celebrate hard work and the accomplishments of those that share in our success: our customers, colleagues, fellow employees, and business partners