Marketing Resources

The Sightpath Market

Our dynamic, self-service marketing website, The Sightpath Market, was developed to assist you in the promotion of your ophthalmic business. Through this portal, you will be able to create and customize flyers, postcards, buckslips and more with just a few clicks of your mouse. Choose your template, image, color palette and copy, drop in your logo and you’re done! Once you’ve completed the design phase of your project, you can continue through the site to print your piece and have it mailed to you, provide a mailing list for a direct mail program, or simply download a pdf and take it to your local printer.

In building this website, we’ve partnered with a printer and negotiated competitive printing rates for you. As mentioned above, they are also able to facilitate direct mail programs for you as a HIPAA-compliant third-party vendor.