A research team composed of scientists from the Philippines, United Kingdom, and the United States found that – compared to manual clear corneal incisions (CCI) – femtosecond laser-constructed incisions achieve better wound sealability, a quality that may reduce the risk of surgical complications.
Your patients are more than their eyes. When it comes to determining the right IOL for patients, ophthalmologists don’t only need to look at the patient’s unique ocular anatomy – they also need to look at their career, their hobbies, and their personality traits.
Maintaining efficiency in the OR can be tricky. With so many variables including surgical equipment, staff movements, surgeon scheduling, and unexpected patient issues, it can be challenging to stay on time.
As an ophthalmologist, chances are that many of these people are your patients! Unfortunately, not all ophthalmologists have websites that can be easily accessed by people with vision difficulties. Some websites might have layouts that reject screen readers or fonts that result in significant eyestrain. If you’re providing eye care services, you must make sure that your website is accessible to people with vision problems.
Your patient base is consistently turning to the internet to research healthcare options to help them make decisions, including eye care providers. That means your digital presence is more important than ever — and we’re not just talking about having a Facebook page.
As an eye care professional, you must be able to recognize, understand and adjust to trends and changes in technology to remain relevant to new and existing patients. In other words, you need to keep your practice modern.
Once upon a time, billboards were an effective way of marketing your business or practice. But do billboards still work? The answer is yes and no.
With the year coming to a close, we’re looking back on all of our blog posts in 2017. From cataract care on a monkey to winning 14 awards for our marketing and design efforts, we covered a lot of ground!
Here at Sightpath Medical, we’ve had a long year filled with thousands of refractive, cataract, and femto case days.
Let’s face it: getting new patients is expensive. Most ophthalmologists spend 2 to 4 percent of their net practice collections on marketing, with some practices spending upwards of 10 percent. If you’re going to dedicate time and resources to marketing, it’s important to be methodical about it. Below, we’ve outlined several steps to take when planning your marketing campaigns for 2018.