By making room in your marketing budget and taking the time and effort to customize your marketing materials to fit your patients’ needs, you’ll not only increase your brand recognition but gain loyalty and confidence in your practice from current and prospective customers. Here are 5 reasons to consider customizing your marketing materials for your practice.
Your marketing materials and messaging can be just as influential to prospective patients as the quality of care or or the skill of your surgeon. If you want prospects to spend time on your website or respond to your communications, here are 5 things to keep in mind.
Sightpath announces that they have reached a significant milestone, having participated in more than 80,000 IntraLase procedures since adding this technology to their variable access refractive offering in December of 2007.
In this, the final in our 3-part series, “Restoring Proper Posture,” we will explore the head and neck as we continue to discuss how you can restore proper posture and alleviate common physical stress and strain.
A mention of Sightpath’s mobile femto for cataract service (MoFe) appears in an educational supplement to the October 2015 issue of EyeWorld Magazine, entitled Step by step: Clinical and practical implementation of laser-assisted cataract surgery.
Part 2 of our series will focus on additional ways to help surgeons alleviate the common strains and soreness related to their day-to-day functions.
The first in a 3-part series intended to help surgeons alleviate stress, discomfort, or strain associated with the positions assumed in case day situations. Part 1 will focus on the thoracic spine and the lumbo-pelvic hip complex.
Just in time for 2016 planning, Sightpath has added a number of proprietary tools to help customers develop their own marketing plans and define growth initiatives, tackle social media marketing and educate patients on procedure choices.
In honor of National CST Appreciation Week, we wish to thank all the hardworking Certified Surgical Technologists and Field Engineers who work so hard to make Sightpath look so good nationwide.
The Sightpath Medical Resource Library has several learning modules, forms for you to use and videos for you to watch. This is a great place to start when you are implementing a new procedure in your practice or need a refresher on hosting an event. Read more to learn about three areas of the Resource Library that can help you.