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All The News About Sightpath

Eyewire Today Features Sightpath Milestone

Sightpath Medical announced they have reached a milestone, having participated in more than 25,000 laser cataract procedures since adding this technology to their mobile cataract offering in March of 2013.

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Sightpath Medical Names New Area Sales Director

Sightpath Medical announced the promotion of Erik Klein as Area Sales Director – East Coast. In this role, Mr. Klein will manage sales performance and implement new strategies, policies and practices that support Sightpath Medical’s vision. 

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Surveying Your Patients

Patient satisfaction surveys can be an effective tool for practices to create a positive patient experience and encourage future referrals. In order to promote participation, keep in mind the who, what, how, when and why of patient surveys.

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What you don’t know will hurt you

Benchmarking your data is just smart business. You became an ophthalmologist to practice medicine, not to angst over columns of numbers on a spreadsheet. But these days physicians must wear several hats ­— and green eyeshades — to ensure practice profitability. In the past 30 years margins have flip-flopped from 60 percent profit to as much as 70 percent expenditure, says John Pinto.

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Revive your LASIK practice

Refractive surgeons share their tips for bringing it back from the brink after the recession. The US economy may be on the mend, but it’s not evident via LASIK surgery numbers: LASIK volumes are fewer than half those preceding the 2008-2009 recession. Top LASIK practitioners recommend a renewed dedication to marketing efforts to remind the public that the procedure is still here, and still valuable. But will that be enough?

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Is your practice up to the change challenge?

Whatever adjustments your team faces, you need to be strategically proactive. The changes in ophthalmology over the past 20 years have been substantial, from imaging to surgery. While physicians, by nature, may find it easy to embrace scientific, clinical changes, the reality is that many of today’s changes create unique practice-wide challenges because they affect everyone in the office. For some practices, integrating adjustments can be painful.

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