Promotional products say a lot about your practice. They are small, daily reminders to your customers that you value their business and will be available when they need you. They can be used both inside and outside of your practice at local events to help generate awareness and connect with potential patients. Consider these facts from the Promotional Products Association International: eight in ten consumers own between one and ten promotional products, with six in ten keeping them for up to two years, and 53% use a promotional item at least once a week.
Cornea specialist George M. Salib, MD,initially relied on word-of-mouth and referrals to promote his practice, but after about a year of less-than-satisfying results from these strategies, Dr. Salib chose a new course of action: He decided to build a professionally designed, content-rich and search engine-optimized (SEO) website to win new patients for his practice. He also would have a sustained online marketing and SEO campaign that would run in his practice area. Although word-of-mouth marketing is important, Dr. Salib’s situation is a great example of how to incorporate this tactic with other strategies.
Making connections and increasing awareness of your practice in your community will help to amplify your brand presence and build your referral base. Through appearances at senior centers, health fairs, and other public events, your practice can take advantage of these opportunities and create a strategy for participation. Often the purpose of events such as these is not to make an immediate sale, instead success can be measured by the number of new contacts you leave with – people who showed interest in your practice by signing up for your newsletter, liking you on Facebook, entering a drawing for a free procedure, etc. In an effort to help you get started, below are five simple tips to keep in mind when creating your event marketing strategy.
Sightpath Medical announces that the Sightpath Marketing Team has been recognized among the nation’s most talented healthcare marketing professionals for their outstanding excellence in advertising, creativity, message effectiveness, consumer appeal, graphic design and overall impact.
Sightpath Marketing Team recognized by industry leaders for excellence in marketing
Sightpath Medical announces that the Sightpath Marketing Team has been recognized among the nation’s most talented healthcare marketing professionals for their outstanding excellence in advertising, creativity, message effectiveness, consumer appeal, graphic design and overall impact. The team was honored for their marketing and creative efforts in advertising, special events, sales promotions, and design.
Today’s ophthalmology practice faces many challenges that did not exist 20 years ago. Social media, mobile devices, and a changing patient base have combined to create a new landscape.
As summer quickly approaches, there is no better time than now to start thinking about incorporating events into your marketing efforts. Regardless of whether this is your first time planning an event, or you’re a seasoned expert, this post is meant to provide you with some guidance to help you get started.
The very first step and most important aspect of event planning is determining your goal. A lot can be accomplished by hosting an event at your practice, so think about what outcome would make you feel the event was a success and start there. Are you hoping to increase your presence in the community? Educate potential patients and book consults? Touch base with past patients to generate referrals? By deciding what the primary and secondary goals are for your event, it will allow you the opportunity to focus your efforts in those areas that will maximize your opportunity. It is important to specifically determine what is it that you want your guests to do. What is your call to action? Quantify your goals and communicate them to your team.
According to Jim Elliott, Chief Judge of The Radio Mercury Awards, the foundation of great radio is really no different than what makes great advertising in any other medium. It starts with an original and compelling idea, converted into fantastic writing and storytelling that connects with people. What does make radio different?
"The best radio ideas are made for radio. They harness the power of audio and bring the listener in so that they can apply their own imagination to the experience."
Back by popular demand! Hear the latest and greatest in the world of digital branding and marketing with an inspirational and humorous presentation from founders of Clockwork Active Media, Nancy Lyons and Meghan Wilker (also known as "The Geek Girls"), at the 2015 Practice Marketing Conference. This half-day program will serve as the kick off to a group of sessions aimed at launching and managing your presence on digital media. Their topic will be “DIY Digital Marketing” and, in addition to their presentation, they will host a one-hour workshop to help each attendee identify specific areas of opportunity, leaving you energized and ready to tackle the digital world!
Frank A. Bucci Jr., MD, gave a presentation at the 2015 Hawaiian Eye conference, in which he explained that there are some necessary skills to converting patients and leaving them feeling satisfied. These skills are not clinical in nature, but are all about the relationship you are building with the patient.
Dr. Bucci explains that patients, surgeons and premium IOLs are the "three players in the game" and that if these three players are all working together as a team, your practice will exceed patients’ expectations.