Recently, Ocular Surgery News published a Refractive Surgery Story, in which a physician described his personal refractive surgery experience. This particular article is of interest to refractive surgeons, as the featured physician, Manuel J. Chaknis, MD, had his procedure nearly 20 years ago, and is still benefiting from clear distance vision.
The Sightpath Sales and Marketing Team has helped more than 200 practices launch their laser cataract surgery offering. From small practices in rural areas to large, multi-surgeon facilities in big cities, practices that were most successful in adopting this new technology employed many of the same tactics.
In order for your staff to effectively promote your new procedure, it is imperative that they understand it. If possible, we suggest taking key members of your team to observe the consultation, procedure and follow-up visits at a practice that has already successfully implemented laser cataract technology. They will be able to see the flow and results firsthand, helping to inspire those who may be resistant to change
The field of ophthalmology is in the midst of tremendous change. Hyper-evolving technology, a veritable tsunami of patient demand for services with increasing expectations, a significant consumer element added to the physician patient relationship and an uncertain reimbursement environment work together to create a landscape that is ripe for creative destruction.
‘Creative Destruction’ is a phrase introduced by Joseph Schumpeter in his work entitled “Capitalism, Socialism and Democracy” (1942) to denote a “process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.”
Creative destruction happens when something new kills something older.
Do you know what your patients are saying about your practice? More than you may think, they are discussing their experiences online-and may be influencing others. Patients (and other caregivers) examining peer reviews before making healthcare choices is a rapidly growing trend.
It is important to maintain a database of prospective patients to which you can direct marketing efforts. This means keeping contact information well organized and continuing to develop your relationship in order to move them to conversion. Often, it may seem to be an overwhelming or daunting task to nurture a large database, however if you don’t, you truly are missing an opportunity to grow your practice. In an effort to help you get started, below are five simple tips to keep in mind when nurturing your leads.
More and more, patients are turning to online forums to describe their experiences and dissatisfaction. In fact, according to recent studies, most feedback posted online about a practice is not related to clinical outcomes. By understanding what patients want and making adjustments in all areas of patient interaction, practices can help improve the quality of feedback and their online perception.
When was the last time your practice went the extra mile to express gratitude? Whether it was yesterday, last week, last month, or even last year, the ways in which your clinic shows patients just how much they are appreciated can help provide a positive patient experience and lay the ground work to build a lasting relationship.
Sightpath Medical, the nation’s leading provider of mobile equipment and services for cataract, laser-cataract, and refractive surgery, today announced that four of its fleet drivers have been selected as 2014 members of the GreenRoad Fleet Elite program, recognizing the best fleet drivers on the road.
Sightpath Medical is excited to announce that Carla Johnson of Type A Communications will be the Keynote Speaker for the 2015 Practice Marketing Conference in Denver, CO. Carla will kick off the conference on Friday, July 24, and will be speaking about experience marketing, as well as providing the tools necessary to implement many exciting, new ideas into your practice.
On March 2nd VSP announced a new campaign that will be celebrating the women who inspire us, while also giving back to those in need. The promotion will run through the end of March and allow contributors to the "share and win" contest to be entered to win a $500 Eyeconic shopping spree, as well as a free fashion consultation with an Eyeconic Personal Stylist.