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All The News About Sightpath
Market to each type of cataract patient differently
To get more cataract patients you must first understand which type of patient you are speaking to. According to Cuinn Merrigan, Director of Marketing-Client Services at Fast Track Marketing in Broomfield, CO, there are two types.
People who know they have cataracts. People who have no idea they have cataracts- or who don’t know what cataracts are.
Sightpath’s Journey In My Eyes: Heather Kummet
I started at Sightpath Medical almost 11 years ago, back when the company was called Midwest Surgical Services. At the time, my sister was working here and loved it, so when I wanted a job change, I joined the Sightpath team.
Back then, Sightpath Medical only had about 20 employees at HQ and 40 in the field. We often enjoyed group lunches, after-hours events, and I truly felt like my coworkers were more than just people I worked with – they were like a second family. Over the years the company has experienced huge growth, more the doubling the size of the HQ and quadrupling the field staff. Of course, people have come and gone, and with them, dynamics have changed – but maintaining the culture the company was founded on remains important. 11 years later I still enjoy coming to work everyday. And more than that, I work for a company that values me as much as I value it.