The 2014 Sightpath Medical Practice Marketing Conference (PMC) will be June 15-18 at the Oak Ridge Hotel & Conference Center in Chaska, Minnesota. The PMC is ideal for Cataract and Refractive Practice Marketing Professionals eager to build procedure volume and kick-start their marketing program. This working conference focuses on all aspects of the patient experience. You will go back to your practice with the tools, templates and tactics you need to succeed from staff motivation and the latest in patient education, to building referral relationships and maximizing your promotional efforts. Attendees from our last PMC saw an increase in their procedure volume of 14% over industry average.
A few basic initiatives that office managers can do to reduce the likelihood of unethical, or illegal, information sharing include sensitizing staff on how even seemingly innocent information sharing can turn into a serious privacy or confidentiality breach, and also creating an overall attitude of caution and discretion publishing in any health related information in any form. Obviously, related information shared with medical or technical consultants involved in the patient’s care is perfectly acceptable.
It is critical for clinics and practices to set strict policies on social networking and data sharing. These policies include smart phones in the office and anything that can be transmitted through social networking.
While attending the ACOS WINTER MEETING in Aspen, Sightpath MoFe customer Bill Wiley, MD, sat down with Robert Weinstock, MD, to discuss the features they like best of each femtosecond laser platform. Drs. Wiley and Weinstock have had experience with the LenSx Laser (Alcon), VICTUS (Bausch + Lomb), Catalys (AMO), and LENSAR Laser (LENSAR), as well as the corneal incisions with the IntraLase FS Laser (AMO). Finally, both doctors point out the features they like best in each platform and game-changing enhancements that would make the ideal laser such as integrated pre- and intraoperative data.
The femtosecond laser in not limited to treating simple cataracts. Posterior polar cataracts, white cataracts, post-graft cataracts, and even small pupil cases may be tackled, says Sightpath customer Dr. Rich Davidson from Denver, CO.
There’s an old saying about the back nine handshake closing new deals. But not all business off-site takes place on the golf course. As those of us who travel for business purposes know, one of the biggest advantages to being on the road with members of your team and your customers is the downtime you get to spend together. Whether breaking bread, golfing or climbing a mountain, as the case may be, enjoying each others’ company out of context helps to establish a stronger partnership when business returns to usual.
This week, the third class of Sightpath University MoFe Engineers reported for training and orientation to our facility in Tennessee.
Over the next several weeks, our new engineers will be learning from our clinical applications specialists and senior engineers as well as other members of our operations team, management and manufacturer trainers to learn the ins-and-outs of operating and maintaining the equipment and transporting it safely.
This class of Sightpath University MoFe Engineers will graduate on March 6th, bringing the total to 11 engineers who have completed the program. After graduation, the group will spend several additional weeks in the field in on-the-job training, shadowing experienced engineers in actual case-day situations.