When was the last time you went above and beyond to show a patient that you appreciated them? Expressing gratitude is a great way to foster a positive patient experience, as well as generate buzz around your practice.
A week after Medscape released their yearly Physician Lifestyle & Happiness report, they released the Medscape National Physician Burnout, Depression & Suicide Report. What were the main takeaways?
With all the major changes in Google over the past several years, reviewing your ranking online should be a big focus in your 2019 marketing plan.
Last week, Medscape released their yearly report on physician happiness and stress. What were their main takeaways?
In this day and age, healthcare marketing is far more than just billboards. More than half of all consumers search online to learn more about their health concerns or providers, making digital marketing an essential addition to any healthcare practice. But how do you get started?
In 2018, the Sightpath team choose to go on a journey – a journey in which we reliably published one blog each week. What did we learn? And how can ophthalmologists benefit from our experience?
Last year, Sightpath technologists and engineers performed a remarkable feat – while providing our customers with turn-key case days, they traveled a combined distance of 2.39 million miles, or almost exactly five round trips to the moon. How far did they go this year?
We spoke to two of our cataract technologists (Krystle Barnes, Maryland; William Perkins, Mississippi) about the difference between a good cataract surgeon and a great cataract surgeon. We also spoke with Bill Baker, one of our mobile operations managers. What did they have to say?
As the year draws to a close, we’d like to take a moment to reflect on some of our most popular blogs of 2018. Did your favorite blog make the grade?
Earlier this week, ASCRS released the sixth annual ASCRS Clinical Survey. This year, more than 1000 members answered 150 questions about the latest trends in ophthalmic surgery. What were some of the main takeaways?