All The News About Sightpath

When it comes to determining the ideal PRK patient, physiology plays the most important role. But is there anything else?

It’s hard to deny the allure of being your own boss. In medicine, this often means owning a solo practice. But is owning a solo practice worth it? 

When it comes to determining the ideal LASIK patient, you need to pay attention to more than just their physiology. What truly makes a good LASIK patient?

It’s not always easy to determine which of your patients – current or future – would make a good candidate for laser-assisted cataract surgery. Although it might be tempting to push your new laser on each and every one of your prospective patients, some people benefit more from the laser than others.

How’s your marketing program for the year going? Have you been seeing results? Is it hard to tell? Here’s a few ideas to get you into the marketing swing of things for the remainder of the year.

Millennials – or people born between 1982 and 2000 – now make up over a quarter of the nation’s population. They’re also at the ideal age for LASIK. Here are three questions millennials tend to ask before investing in LASIK surgery.

An informed and engaged patient is a happy patient, and happy patients share their positive experiences with friends and family. What are the best ways to keep your patients informed?

Over the last couple years, you might have noticed an uptick in the number of animated videos about products and services on your Facebook feed. These concise, engaging shorts are known as explainer videos, and they’re taking the digital marketing world by storm.

At night, do you dream about having a perfectly efficient OR? Do you fantasize about moving seamlessly from patient to patient, providing each and every one of them with excellent surgical results? You’re not alone: many people who work in ORs dream about having more efficient case days.

Have you considered what happens when a patient responds to your ads? Leaky voicemails and bad phone calls can put a significant strain on your revenue.