Word of mouth is by far the most powerful form of marketing for your practice. Referrals are the reason behind more than 50 percent of all booked appointments. This number has been increasing each year, suggesting that referral-based marketing will continue to grow in the years to come.
LASIK equipment takes up a lot of space. What’s a surgeon with a small practice to do? Is it possible to keep the lasers in the OR when they’re not in use, or do they need to empty out another room? Can they store the lasers off-site? How much additional money would it cost to the store the equipment after buying the lasers in the first place?
When you’re a small ophthalmic practice, it isn’t always easy to attract new patients. You might feel overwhelmed by the competition in your area, or it might seem like potential patients are always traveling to the nearest city instead of staying local. How can you stay competitive without breaking the bank?
The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry.
Laser-assisted cataract surgery is growing more popular by the year! Why do some surgeons hesitate to bring laser-assisted cataract surgery to their practice?
One way to determine whether offering LACS to your patients is financially feasible is by calculating your expected conversion rate. In other words, what percentage of your patients will choose LACS over traditional cataract surgery?
The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry.
All practices that offer LASIK are tasked with convincing their patients that refractive surgery is right for them. In addition to concerns regarding safety and desired outcomes, one of the primary reasons patients choose not to have LASIK is the cost associated with the procedure. As a “solution” to this hurdle, low-cost competitors offer astounding prices and discounts in their advertisements.
The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry.
In a clinical survey conducted by ASCRS, a stunning 94 percent of surgeons plan to offer laser-assisted cataract surgery at some capacity in the next ten years.