When you’re a small ophthalmic practice, it isn’t always easy to attract new patients. You might feel overwhelmed by the competition in your area, or it might seem like potential patients are always traveling to the nearest city instead of staying local. How can you stay competitive without breaking the bank?
The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry.
Laser-assisted cataract surgery is growing more popular by the year! Why do some surgeons hesitate to bring laser-assisted cataract surgery to their practice?
One way to determine whether offering LACS to your patients is financially feasible is by calculating your expected conversion rate. In other words, what percentage of your patients will choose LACS over traditional cataract surgery?
The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry.
All practices that offer LASIK are tasked with convincing their patients that refractive surgery is right for them. In addition to concerns regarding safety and desired outcomes, one of the primary reasons patients choose not to have LASIK is the cost associated with the procedure. As a “solution” to this hurdle, low-cost competitors offer astounding prices and discounts in their advertisements.
The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry.
In a clinical survey conducted by ASCRS, a stunning 94 percent of surgeons plan to offer laser-assisted cataract surgery at some capacity in the next ten years.
Our MoFe Operations Manager, Mark Hess, illustrates our commitment to our customers with a short piece he has written.
The following is the first in a 6-part series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry.