How Committed Are Our Employees?
Our MoFe Operations Manager, Mark Hess, illustrates our commitment to our customers with a short piece he has written.
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Sightpath Blog
Are You Missing out by Missing Sleep?
The following is the first in a 6-part series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry.
Ophthalmic Competition is for the Birds
It’s no secret that managing a growing ophthalmic practice is difficult, particularly for providers who are looking to stay competitive and grow their patient volume. Instead of obsessing over the competition, focus inward and strive to provide the best care possible!
Crafting Your Practice’s 2017 Marketing Plan
If you haven’t started thinking about your 2017 marketing plan, we’ve created a guide to jumpstart the process and start the new year strong!
The Best Technology from the Most Trusted Manufacturers
Sightpath Medical spoke with Dr. David Hardten about one of ZEISS’s most powerful microscopes, the OPMI Lumera® i, a surgical tool that he uses in his practice.
Sightpath Medical Is Excited to Partner With Surgeons Offering the New Raindrop Inlay
Sightpath Medical is proud to partner with surgeons nationwide to offer the Raindrop Near Vision Inlay. The new Raindrop inlay device for the treatment of presbyopia, coupled with the Roll-on, Roll-off laser service from Sightpath, offers practices easy access to this exciting new treatment.
Stop Thinking Like an Ophthalmologist! Start Thinking Like a Dentist!
If just about every patient hated the idea of coming to your practice, you would have a serious problem. Now imagine how dentists feel. See what behaviors ophthalmologists can learn from dentists to make their practice more comfortable.
Tips for Increasing Social Media Engagement
We’ve provided you with a few tips to help increase your social media reach and engagement!
Guidelines for Defining Social Media Policies
Defining social media policies policies and communicating them to your staff will help provide guidance in how to make decisions, give instructions of your expectations and set the tone for how your practice will be represented online.
The Importance of Performing a Practice SWOT Analysis
A SWOT analysis can help provide an overall view of your business, can be compiled in a visual and concise manner, and will help your team develop a robust marketing plan!