The following is the first in a 6-part series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry.
It’s no secret that managing a growing ophthalmic practice is difficult, particularly for providers who are looking to stay competitive and grow their patient volume. Instead of obsessing over the competition, focus inward and strive to provide the best care possible!
If you haven’t started thinking about your 2017 marketing plan, we’ve created a guide to jumpstart the process and start the new year strong!
Sightpath Medical spoke with Dr. David Hardten about one of ZEISS’s most powerful microscopes, the OPMI Lumera® i, a surgical tool that he uses in his practice.
Sightpath Medical is proud to partner with surgeons nationwide to offer the Raindrop Near Vision Inlay. The new Raindrop inlay device for the treatment of presbyopia, coupled with the Roll-on, Roll-off laser service from Sightpath, offers practices easy access to this exciting new treatment.
If just about every patient hated the idea of coming to your practice, you would have a serious problem. Now imagine how dentists feel. See what behaviors ophthalmologists can learn from dentists to make their practice more comfortable.
We’ve provided you with a few tips to help increase your social media reach and engagement!
Defining social media policies policies and communicating them to your staff will help provide guidance in how to make decisions, give instructions of your expectations and set the tone for how your practice will be represented online.
A SWOT analysis can help provide an overall view of your business, can be compiled in a visual and concise manner, and will help your team develop a robust marketing plan!
Sightpath Medical’s Executive Vice President of Sales and Marketing, Joel Gaslin, was recently featured on Eyetube’s podcast.