According to Jim Elliott, Chief Judge of The Radio Mercury Awards, the foundation of great radio is really no different than what makes great advertising in any other medium. It starts with an original and compelling idea, converted into fantastic writing and storytelling that connects with people. What does make radio different?
"The best radio ideas are made for radio. They harness the power of audio and bring the listener in so that they can apply their own imagination to the experience."
Back by popular demand! Hear the latest and greatest in the world of digital branding and marketing with an inspirational and humorous presentation from founders of Clockwork Active Media, Nancy Lyons and Meghan Wilker (also known as "The Geek Girls"), at the 2015 Practice Marketing Conference. This half-day program will serve as the kick off to a group of sessions aimed at launching and managing your presence on digital media. Their topic will be “DIY Digital Marketing” and, in addition to their presentation, they will host a one-hour workshop to help each attendee identify specific areas of opportunity, leaving you energized and ready to tackle the digital world!
Frank A. Bucci Jr., MD, gave a presentation at the 2015 Hawaiian Eye conference, in which he explained that there are some necessary skills to converting patients and leaving them feeling satisfied. These skills are not clinical in nature, but are all about the relationship you are building with the patient.
Dr. Bucci explains that patients, surgeons and premium IOLs are the "three players in the game" and that if these three players are all working together as a team, your practice will exceed patients’ expectations.
Recently, Ocular Surgery News published a Refractive Surgery Story, in which a physician described his personal refractive surgery experience. This particular article is of interest to refractive surgeons, as the featured physician, Manuel J. Chaknis, MD, had his procedure nearly 20 years ago, and is still benefiting from clear distance vision.
The Sightpath Sales and Marketing Team has helped more than 200 practices launch their laser cataract surgery offering. From small practices in rural areas to large, multi-surgeon facilities in big cities, practices that were most successful in adopting this new technology employed many of the same tactics.
In order for your staff to effectively promote your new procedure, it is imperative that they understand it. If possible, we suggest taking key members of your team to observe the consultation, procedure and follow-up visits at a practice that has already successfully implemented laser cataract technology. They will be able to see the flow and results firsthand, helping to inspire those who may be resistant to change
The field of ophthalmology is in the midst of tremendous change. Hyper-evolving technology, a veritable tsunami of patient demand for services with increasing expectations, a significant consumer element added to the physician patient relationship and an uncertain reimbursement environment work together to create a landscape that is ripe for creative destruction.
‘Creative Destruction’ is a phrase introduced by Joseph Schumpeter in his work entitled “Capitalism, Socialism and Democracy” (1942) to denote a “process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.”
Creative destruction happens when something new kills something older.
Do you know what your patients are saying about your practice? More than you may think, they are discussing their experiences online-and may be influencing others. Patients (and other caregivers) examining peer reviews before making healthcare choices is a rapidly growing trend.
It is important to maintain a database of prospective patients to which you can direct marketing efforts. This means keeping contact information well organized and continuing to develop your relationship in order to move them to conversion. Often, it may seem to be an overwhelming or daunting task to nurture a large database, however if you don’t, you truly are missing an opportunity to grow your practice. In an effort to help you get started, below are five simple tips to keep in mind when nurturing your leads.
More and more, patients are turning to online forums to describe their experiences and dissatisfaction. In fact, according to recent studies, most feedback posted online about a practice is not related to clinical outcomes. By understanding what patients want and making adjustments in all areas of patient interaction, practices can help improve the quality of feedback and their online perception.
When was the last time your practice went the extra mile to express gratitude? Whether it was yesterday, last week, last month, or even last year, the ways in which your clinic shows patients just how much they are appreciated can help provide a positive patient experience and lay the ground work to build a lasting relationship.