Do You Have Marketing Myopia?
What could you and your patients have in common? Myopia.
share:
Sightpath Blog
Social Media in Healthcare: Three Ways to Increase Engagement
Sending promotional posts into the void will only get you so far. How can you make sure patients pay attention to your social media?
Prospective Study Finds Similar Degrees of Corneal Weakening in Both LASIK and SMILE
Khamar and colleagues chose to examine the corneal biomechanical properties of both the SMILE cap and the LASIK flap to determine whether SMILE results in less corneal weakening. What did they find?
Five Ways to Boost Low Vision Accessibility in Your Website
If you want to reach as many patients as possible, you’ll need to make sure your practice website is accessible to people with low vision.
Femtosecond Laser-Assisted Cataract Surgery May Help for Zonulopathy
A recent case report found that femtosecond laser-assisted cataract surgery may be beneficial for patients with zonulopathy.
Should You DIY Your LASIK Marketing?
If you want to start marketing your LASIK practice, it’s better to work with marketing professionals than doing everything yourself.
Improving Patient Experience in Healthcare
If you’re offering a premium procedure, your patients are going to expect premium treatment. We’ve outlined several ways to improve patient experience in your practice.
Bladeless LASIK may be preferable for patients older than 40
Researchers found that the femtosecond laser provides significantly greater efficacy, safety, and predictability in patients older than 40 when compared to the mechanical microkeratome.
Healthcare Marketing Across Generations: Gen Z
The oldest members of Gen Z have just started entering the workforce, making them both current and future LASIK prospects. What’s the best way to market to them?
Healthcare Marketing Across Generations: Millennials
The millennial generation is currently between the ages of 23 and 38. If your practice want to succeed with LASIK, you’ll need to market to this generation.