Healthcare Marketing Across Generations: Gen X
When you’re marketing your ophthalmic practice to people in Gen X, what should you keep in mind?
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Healthcare Marketing Across Generations: Baby Boomers
Baby boomers are a force to be reckoned with, particularly for ophthalmic clinics. What’s the best way to reach them?
Healthcare Marketing Across Generations
People respond to people, not computer-generated messages or technical manuals. But how do you create and broadcast quality content to a patient population that may span across seven decades?
Is My Practice Website Secure?
These days, however, more and more websites are electing to use HTTPS. Should your ophthalmology practice follow suit?
Stop It with the Giant Eyeballs!
When you work in ophthalmology, you get used to seeing eyeballs every day. For people like us, it’s not a problem — but it might be another story for your patients.
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Do you have a good relationship with your local optometrists? If not, you and your patients are missing out!
How Do I Get More Online Reviews?
It isn’t always easy for medical professionals to ask their patients for online reviews. So how do you do it? What’s the best way to ask patients to leave you a review?
Let’s Face It: People Are Afraid of LASIK
For many patients, the idea of reshaping your eye with a laser sounds like something straight out of a horror movie. What’s the best way to conquer this fear?
What’s the One Thing Your Practice is Forgetting?
It’s always exciting when a prospective patient calls your practice to ask questions – or better yet, schedule an appointment! What’s the one question you should ask every phone call?
Five Reasons You Shouldn’t Use Unbranded Patient Materials
We admit it — free patient materials are enticing. Who wouldn’t want to fill up their waiting room with free posters, patient handouts, and brochures? But are these materials actually a good idea?