5 Reasons Your Practice Needs SEO in 2019
With all the major changes in Google over the past several years, reviewing your ranking online should be a big focus in your 2019 marketing plan.
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Sightpath Blog
Which Physicians Are the Happiest? Medscape Weighs In.
Last week, Medscape released their yearly report on physician happiness and stress. What were their main takeaways?
Digital Marketing in Ophthalmology: Getting Started
In this day and age, healthcare marketing is far more than just billboards. More than half of all consumers search online to learn more about their health concerns or providers, making digital marketing an essential addition to any healthcare practice. But how do you get started?
We Blogged Once a Week. What Happened?
In 2018, the Sightpath team choose to go on a journey – a journey in which we reliably published one blog each week. What did we learn? And how can ophthalmologists benefit from our experience?
How Far Did Sightpath Travel in 2018?
Last year, Sightpath technologists and engineers performed a remarkable feat – while providing our customers with turn-key case days, they traveled a combined distance of 2.39 million miles, or almost exactly five round trips to the moon. How far did they go this year?
Three Secrets to a Successful Cataract Surgery Day
We spoke to two of our cataract technologists (Krystle Barnes, Maryland; William Perkins, Mississippi) about the difference between a good cataract surgeon and a great cataract surgeon. We also spoke with Bill Baker, one of our mobile operations managers. What did they have to say?
Sightpath’s Top 5 Blogs of 2018
As the year draws to a close, we’d like to take a moment to reflect on some of our most popular blogs of 2018. Did your favorite blog make the grade?
ASCRS Clinical Survey 2018: What Are the Takeaways?
Earlier this week, ASCRS released the sixth annual ASCRS Clinical Survey. This year, more than 1000 members answered 150 questions about the latest trends in ophthalmic surgery. What were some of the main takeaways?
The Secret to Happy Cataract Patients
Patients aren’t always satisfied with the end results of cataract surgery, even if they receive the best visual outcome possible. As it turns out, best corrected visual acuity is just one factor in leaving patients satisfied with your service – and not necessarily the most important one to boot.
What Are LASIK Patients Searching For?
Many prospective customers and patients research online before committing to large purchases, and LASIK is no expectation. What are prospective LASIK patients searching for?