How’s your marketing program for the year going? Have you been seeing results? Is it hard to tell? Here’s a few ideas to get you into the marketing swing of things for the remainder of the year.
Millennials – or people born between 1982 and 2000 – now make up over a quarter of the nation’s population. They’re also at the ideal age for LASIK. Here are three questions millennials tend to ask before investing in LASIK surgery.
An informed and engaged patient is a happy patient, and happy patients share their positive experiences with friends and family. What are the best ways to keep your patients informed?
Over the last couple years, you might have noticed an uptick in the number of animated videos about products and services on your Facebook feed. These concise, engaging shorts are known as explainer videos, and they’re taking the digital marketing world by storm.
At night, do you dream about having a perfectly efficient OR? Do you fantasize about moving seamlessly from patient to patient, providing each and every one of them with excellent surgical results? You’re not alone: many people who work in ORs dream about having more efficient case days.
Have you considered what happens when a patient responds to your ads? Leaky voicemails and bad phone calls can put a significant strain on your revenue.
Multiple studies have found that cataract surgery lowers IOP in most patients, including people with glaucoma and ocular hypertension. Unfortunately, not all patients receive this IOP-lowering boost.
Like many things in life, growing your practice takes time and patience. Sometimes getting started is the hardest step in your business development plan. We’ve outlined three simple things you can do this month to grow your refractive business.
Cataract surgery moving to from hospitals to ASCs over the past ten years has been a tale of two reimbursements. Surgical procedures didn’t just move from hospitals to ASCs – they also moved to hospital outpatient departments.
Another year, another WAEPS annual meeting! Every year, I look forward to the opportunity to head to the Pacific Northwest where I can bask in the greenery, dodge rain clouds, and mingle with some of the top minds in ophthalmology.