Once upon a time in the not-too-distant past, all surgeries were conducted in hospitals. By the year 2008, more than half of all of surgical procedures were being performed in outpatient settings, including ASCs. Today, that number is even greater.
If you’ve recently considered adding or increasing your marketing efforts, you’ve also probably considered how you will implement your campaigns. For most customers, this means one of two things – hiring an outside marketing group or developing your own “do-it-yourself” team and strategy.
It’s the morning of a long case day. The sun is shining, the birds are chirping…and your laser isn’t working.
Marketscope forecasts the global demand for refractive surgery will grow at an annual rate of 5.2 percent from 2017 to 2022, with annual procedure volume increasing from 3.6 million to 4.6 million. Great news, right? But is it accurate?
In cataract surgery, time is money, and boosting your OR efficiency can give you more of that precious time. Some cataract surgeons improve their efficiency by acquiring a second operating room. Have you ever thought about being one of them?
Every site had its own trick to get the patient head in the correct alignment for laser treatment; towels, wadded-up scrubs, pillows, and more. At Sightpath Medical, we do more than 60,000 cataract surgeries each year and more than 75,000 laser-assisted cataract cases since 2013, so we’ve seen a lot.
Your patients are more than their eyes. When it comes to determining the right IOL for patients, ophthalmologists don’t only need to look at the patient’s unique ocular anatomy – they also need to look at their career, their hobbies, and their personality traits.
Maintaining efficiency in the OR can be tricky. With so many variables including surgical equipment, staff movements, surgeon scheduling, and unexpected patient issues, it can be challenging to stay on time.
As an ophthalmologist, chances are that many of these people are your patients! Unfortunately, not all ophthalmologists have websites that can be easily accessed by people with vision difficulties. Some websites might have layouts that reject screen readers or fonts that result in significant eyestrain. If you’re providing eye care services, you must make sure that your website is accessible to people with vision problems.
Your patient base is consistently turning to the internet to research healthcare options to help them make decisions, including eye care providers. That means your digital presence is more important than ever — and we’re not just talking about having a Facebook page.